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Vision:  Effortless fruit prep for every kitchen.

Mission: Transforming tradition with tools that simplify and enhance your fruit experience.

Brand Story:

   In 2014, two brothers (Kean and Sean) from a pineapple-rich mountain were inspired by their mother's traditional fruit preparation. They saw the effort it took and believed there was a simpler way. From this vision, "Newness" was born. Offering innovative tools like the game-changing pineapple corer and the sleek apple slicer, they aimed to make kitchen life effortless.

  Today, Newness isn't just about tools; it's about turning cherished memories into a modern, streamlined fruit preparation experience. With Newness, freshness is always at your fingertips, effortlessly.